Wednesday, April 27, 2016

IT and Cybersecurity exhibits hire professional Presenter

Information Technology and Cyber Security exhibits benefit from using professional Trade Show Presenter 

We live in a digital world.  Computers and technology are the backbone of business today, so maintaining the safety and security of precious information stored and channeled through servers and networks is paramount.  That's why Information Technology, Networking, and Cyber Security conferences and trade shows are popping up everywhere. 

Companies across the globe understand that the information flow behind the scenes must be optimized and protected.  And, more often, companies exhibiting at trade shows are realizing the benefits of using a professional presenter to communicate their message to attendees and industry professionals.

Microsoft Ignite Infotech presentation with trade show presenter Amy McWhirter -

Why are these companies hiring a professional Presenter?  
An experienced technical trade show presenter will....
  • Engage audiences consistently, drawing customers into your booth.
  • Increase qualified sales leads, connecting customers with your staff.
  • Transform technical concepts and scripts into relatable conversation.
  • Sound natural, as if she has been working for the company for years.   
  • Represent your company, messaging, and brand with high energy.
  • Provide scripting services to personalize existing script or write from scratch.
  • Free up staff to answer questions and perform 1-on-1 demos for clients.
  • Provide consultation services, booth training and staffing, presenters, speakers, narrators, moderators, crowd gatherers, demonstrators, brand ambassadors.
  • Be Credible!!  The result?  Audiences assume presenter has been working at the company for years, knows her stuff, and they want to learn more. 

                     Click here for more examples of IT trade show presentations.

Whether presentations include creative themes, product demos, audience quizzes or giveaways, plus high quality content and information, a professional presenter will get the job done....connecting with audiences, drawing customers in, and making sure they walk away with a good understanding of what your company does and can offer them.

RSA trade show presenter
Game of Threats theme at RSA cyber security exhibit with trade show presenter Amy McWhirter
Here's what clients have said about Amy's presentation work:

“I loved working with you and your presenting made it seem like you were already a part of ThreatTrack. Thank you again for your amazing work at RSA. It was really a pleasure working with you.” - Lahn Bain, Marketing Event Manager, ThreatTrack
"Several times a day our own employees asked me if we hired someone new because she was that believable. If you didn’t know firsthand she was a professional speaker you would think she is visiting our customers and talking about our technology on a daily basis."  - Renee Etiopio, Corporate Marketing Manager, INX

A sample of trade shows in this industry include: RSA, Cisco Live, Infosecurity, ISC West, VMWorld, Infosec World, Black Hat.

Friday, January 15, 2016

Proof is in the Photos...Born to Present

I was given the photo below of me at age 18 months this past summer after my grandfather died exactly one week after his 99th birthday.  We had been with him in Kalamazoo on his birthday June 21st. His 97 year old sister was there too, as her son and she drove out from PA on their yearly trip to visit Hank.  

We had a good day, and Grandpa Hank even got to listen to a CD of big band and oldies songs he had asked me to compile for him, with instructions that they be played at his life celebration. Mind you, he was in pretty good health. Still living at home, with aides coming in a few times a day to help with meals, housework, and medical needs.  Three days later he had a stroke.  

So, this summer, family sorted through his belongings to get ready for the estate sale, as Grandma Gen had passed in 2004.  Aunt CJ looked through countless photos in their home and doled out many gems to my mom, sister and me.  

Amy at 18 months
Amy at 18 months

Aunt CJ particularly loves this photo of me at 18 months, and thinks my expression is an accurate representation of my personality and career today.  In other words, as a toddler, it appears that I'm expressing something along the lines of...."I'm Amy Sue McWhirter. I know who I am. And I'm ready to take on the world." 

Amy McWhirter Presenter, Host, Emcee

Presenter & Host Amy McWhirter today

I love how the stance and confidence is so similar to this recent promotional photo. Guess the proof is in the photos...there's no denying that I'm doing what I was born to do. Good thing because I love it and the people I get to work with!

Monday, August 24, 2015

Emcee (MC) and Host for Driven by Design

I am honored and thrilled to be hosting Driven by Design 2015 for Cadillac and Architectural DigestDriven by Design is a four-city architectural tour, which celebrates great design in its many forms, whether architectural or automotive.  

My role as host and emcee is to officially welcome guests to the event, give a brief introduction on what they can expect on their tour, encourage them to share their tour experience socially, moderate the event, and introduce the keynote speaker.  

Our first stop in June was New York City, where architect Louis Hedgecock from HOK delivered the keynote speech at The New York Palace. The luxury hotel on the corner of 50th and Madison recently completed a $140 million redesign, and is home to the private residences located in the historic Villard Mansion, a space that features lavish 19th-century interiors. Guests were treated to a tour of 53W53, One Beacon Court, and The New York Palace.  

MC Host Driven by Design
Emcee and Live Event Host Amy McWhirter
Emcee for Cadillac and Architectural Digest tours
Driven by Design Host & MC

Driven by Design Boston
Amy McWhirter & Designer Eric Roseff

Next, we headed to Boston, where Eric Roseff, principal of Eric Roseff Designs, gave a keynote presentation at The Ritz-Carlton, Boston Common.  Guests were then taken on an exclusive tour of a residence which Eric designed at The Ritz-Carlton Towers, Millennium Tower Boston, Harvard Art Museums, and the Ritz-Carlton Boston Common.  

Interior Design by Eric Roseff
Ritz-Carlton Towers designed by Eric Roseff

For video samples of Event Host and Emcee Amy McWhirter's work, click here

Wednesday, July 8, 2015

Presenting on Clinical Interoperability and Cloud @ HIMSS Conference

Amy McWhirter speaks for INFOR at HIMSS in-booth exhibition

The 2015 Annual HIMSS Conference & Exhibition in Chicago, brought together 38,000+ healthcare IT professionals, clinicians, executives and vendors from around the world. Exceptional education, world-class speakers, cutting-edge health IT products and powerful networking are hallmarks of this industry-leading conference. 

Highlights of two presentations for INFOR Healthcare

Clinical Interoperability - Beyond the EHR and Does the Cloud offer hype or hope? Products highlighted include Infor Lawson, Cloverleaf and CloudSuite Clinical. 

Healthcare Information and Management Systems Society, or HIMSS, encompasses more than 52,000 individuals, of which more than two-thirds work in healthcare IT professionals, clinicians, executives and vendors from around the world.

Healthcare and Medical Trade Show Presenter
Trade Show Presenter Amy McWhirter speaks at HIMSS

Amy McWhirter has been engaging audiences for over a decade as an international Trade Show Presenter, TV & On Camera Host, and Event Host.  She has a unique flair for transforming technical and medical information into natural, easily understandable conversation. Audience members and company employees often mistake her for an actual employee of the company, assuming she's been proficient with the industry material for years.  

To see more videos of Amy giving healthcare and medical event presentations, click here

Thursday, April 2, 2015

Presenting at CES trade show for Sony

Video highlights of multiple presentations at CES 

It was my pleasure to present three different products and scripts for Sony Electronics at CES 2015 with co-presenter Matt Troyer on the Living Room Entertainment UX Vision stage. Sony had a spectacular presence, and the stage presentations at the front of their massive booth helped to draw attendees in to check out all the latest electronics.  

The products Sony chose to highlight in their stage presentations were Playstation Vue Internet TV service, 4K Ultra HD TV with Google Android software, and Home Audio wirelessly connected streaming solutions with Sony's SongPal app control. 

Here's our presentation on Playstation Vue Internet TV service:

This video clip shows the crowds around our stage presentation on the Google Android voice-activated demo on the 4K Ultra HD TV:

And, for our entire 6 minute presentation on Google Android TV, check this out: 

For more Electronics and Technology trade show presentation videos featuring trade show presenter Amy McWhirter, click here.

Thursday, January 1, 2015

Changing Lives with Open Hearts Ministry

Changing Lives and making connections

In 2006, I began a journey that would ultimately change my life.  The brochure written by leaders from a local ministry called Journey Groups said they would help participants with relationship issues, and offered to go deep together, sitting, walking and working with others along the way.  

I knew instantly it was what I needed, and that it wouldn't be easy.  Yes, I'd tried individual counseling, self-help books, and other groups - always sensing there was something more.  I knew that going deeper was the answer...that I needed to uncover and peel away layers to get to the truth about what was holding me back from realizing my fullest potential.

Moving from darkness into light, uncovering the lies that try to mask God's truth about who we really are.  This quote from Marianne Williamson perfectly summarizes what I have come to know: 
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
Beginning this journey is unequivocally the most positive, life-changing decision I have ever made! Three times through as a participant for the 10-week in depth teaching and small group sessions, then I was asked to become a leader, and off to Open Hearts Ministry training for a week.  Now, it's been 5 years co-leading Journey Groups, presenting and helping others uncover their own truth.  

To learn more about Open Hearts Ministry, please visit

Thursday, May 1, 2014

The Power of Live Webinars

What better way to reach hundreds or thousands of customers, trade partners, sales team members or colleagues at once than a live webcast of your event?  Going live means interactivity and an energy, an aliveness that's palpable - coupled with interactivity you can't get in a recorded format.  

As a live or hybrid event host, I love talking to the audience and guests, thriving on the palpable live energy, relevant and focused topics viewers care about, and having some fun along the way. 

Live webcasts enliven training & education with interactive training and demonstrations.  Viewers learn more and get better results in...sales, performance, productivity, tips & techniques.  You grow your business while viewers expand their knowledge - a win-win. 

Participants ask questions and get answers in real time with peers and experts.  Polling questions are fed to viewers, and everyone sees the results instantly, contributing to the interactive feel.

A credible host adds energy and excitement, asks questions viewers are wondering about, facilitates event flow, and serves as a bridge between the guests and audience.  

Here are some examples of training webinars, hosted by Amy McWhirter...

For more Event Host videos, check out Amy's Event Host YouTube playlist.

Monday, February 10, 2014

How an Excellent Presentation is like Classical Music

Classical music and excellent presentations share the following:

Artistic complexity: the artist has a thorough understanding of the composition and form.
  • An excellent presentation is like a work of art - a creative product with a strong imaginative or aesthetic appeal.  The audience should experience an emotional and intellectual journey, with the presenter as their guide. 
Refinement: the improvement or clarification of something by making small changes.
  • A good presenter will refine a script, making subtle changes to improve the efficacy of the spoken word and its impact on her audience. 
High level of complexity: the state or quality of being intricate or complicated.            
  • A strong presentation requires proficiency in speaking (may include memorization, improv, TelePrompter or Ear Prompter), excellence in performance ability, and familiarity with the subject matter.   
Complex relationship between its emotional content and intellectual means:  Includes development, the process by which an idea is repeated in different contexts.
  • An impactful presentation will emphasize themes in various nuances throughout, elaborate on content, while making an emotional connection with the audience...combining art, intellect and passion.
Technical execution: Technical mastery of performance plus a high level of study
  • A skilled presenter is highly trained and experienced in the art of performance and presenting.

Here's what one of Amy McWhirter's clients had to say about her work:

"You're like classical music. Everyone else is a garage band." - VP Marketing, Elekta

Visit for more information and video samples of Amy's presentations. 

Tuesday, January 28, 2014

Medical and Health Care Trade Show Presentations

Consider these points when hiring a healthcare or medical presenter for a trade show, exhibition or conference:

First, what is your product or service?

  • Are you exhibiting plastic surgery techniques, cosmetic or dental enhancements, or skin care products?
  • Is your company showcasing the latest CT scanner, cardiac arrhythmia device, or radiotherapy system for treating cancer?
  • Perhaps your company focuses on IT services such as Electronic Health Records (EHR), computer software or networking. 

Second, who is your target audience for presentations? 

HIMSS trade show presenter and presentation
HIMSS Medical Trade Show Presenter Amy McWhirter

Healthcare event attendees range from:
  • health care providers
  • clinicians
  • scientists
  • physicians
  • consumers
  • IT
  • sales
  • marketing
  • administrative

An experienced presenter will:

  • Engage audiences consistently, drawing customers into your booth.
  • Increase qualified sales leads, connecting customers with your staff.
  • Transform technical concepts and scripts into relatable conversation.
  • Sound natural, as if she has been working for the company for years.      
  • Represent your company, messaging, and brand with high energy.
  • Free up staff to answer questions and perform 1-on-1 demos for clients.
  • Provide booth training and staffing: presenters, speakers, narrators, moderators, crowd gatherers, demonstrators, brand ambassadors.
  • Be Credible!!  The result?  Audiences assume presenter has been working at the company for years, knows her stuff, and they want to learn more. 

A professional medical and healthcare presenter who understands the big picture and is experienced in engaging any audience with credibility, personality, intellect and consistency is essential - delivering your message many times throughout the day to reach as many potential customers as possible, maximizing the return on investment for your dollars.

Tuesday, October 15, 2013

Professional Trade Show Presenter Attracts Qualified Leads

How does a company capture the attention of trade show attendees? 

Exhibit floors are busy, and one of the best opportunities a company has for reaching a large number of people at once.  An experienced professional presenter will capture attendees' attention and draw those potential and existing customers into your booth. 

Now that attendees are focused on what you can offer, the presenter invites audience members into the booth to speak to a company representative... for more information, a demo, to get questions answered, so that your staff can make that deeper connection.  It’s all about SALES & LEADS, and a good presenter is the client’s bridge, connecting the company’s messaging, products and services with their potential customers!

A professional trade show presenter will transform product and service information, including highly technical or medical, into easily understandable and impacting messaging -  consistently delivering presentations multiple times per day with personality, energy and impact.  

For video samples of Amy McWhirter's trade show presentation work, visit her YouTube channel

Trade Show Presenter Amy McWhirter draws crowds
Amy McWhirter speaking to trade show attendees at Print Show in Chicago

Visit for more information